jasmine and crystal
Last week I had the pleasure to meet with Dr. Jasmine Zapata for an interview on African American female entrepreneurship and how I got started in running a national workout company for a locat newspaper in Madison Wisconsin called the Madison Times . Although the intention of the interview was focused on generating revenue to run BWDWO.com to continue to promote the benefits of health and fitness, our partnership for working together for serving the Madison, Wisconsin community was also a topic of discussion. Dr. Zapata, a wife, mother, writer and fulltime Pediatrician working at the U.W. Hospital, is also working with BWDW in leading a health and fitness workshop as well as running her own Gospel Fitness Class and Soft Ball League at her church, The Fountain of Life!

Jasmine Zapata: Tell me a little about yourself. What’s your background?

Crystal Adell: From childhood to my adult life, I have always had a passion for physical activities like snow skiing, scuba diving, running, exercising and dance, I received my personal training certification in 2004 and started Black Women DO Workout in 2009. I had been exercising for close to 20 years prior to taking the course which prompted me to get certified so that I could have a better understanding regarding the biomechanics and medical benefits of exercise.
JZ: Tell me a more about your business. How did it get started?
CA: After I got my personal training certification, I began trying to build up my clientele but when attempting to get African American female clients, I was often told jokingly that “Black women do not work out”. Frustrated by this negative rhetoric, I started a women-inspired grassroots fitness campaign on Facebook entitled “Black Women ‘Do’ Workout”.
My goal was to turn the negative phrase into a positive one. The social media following began to grow and I noticed that more and more women came to the page to proudly show the world that they too indeed work out and were more than willing to share the results of their hard work with others. Women became inspired by other women’s positive reinforcements and soon a sisterhood network began to grow in large numbers of women wanting to know more about health and fitness overall.
Your Read More Link Text
sarah before and after copy

Sarah Massey who proudly told reporters she once broke a toilet  due to her 7 foot circumference behind is now looking for encouragement from her BWDW Sisters to get healthy and fit! She regrets the interview  for giving her a negative portrayal for feeling good about her weight and is now working with her trainer Sheila Simmons  who has helped her lose over 100 pounds! Sheila says that working with Sarah is a blessing because she is the sweetest and kindest person she has ever known. Sarah knows that feeling sexy can only get you so far but your health is your first wealth and she is capitalizing by changing her lifestyle for the better.

Trainer Sheila Simmons says that Sarah’s challenge is to get under 400 pounds by eating for the next two weeks a 1200 calorie diet.  “She has one protein shake for breakfast, a veggie meal for lunch, and a meat and vegetable at night. Her snack is a bag of 100 calorie almonds or a piece of fruit. This is for the next two weeks. However, I eventually want her to join Food Addicts In Recovery Anonymous.” she says.Your Read More Link Text