About Crystal Adell

Crystal Adell
Crystal Adell is the Creator and Founder of BWDWO.com
hallema before and after
Hallema Sharif PR Professional

While there are more than just a few physical benefits of yoga, the benefit for how it helps a person manage stress, which has been known to have devastating effects on the body and mind, is typically the most sought after advantage. Most yoga sessions are comprised of breathing exercises, meditation, and assuming postures but for one woman in particular, the relaxation techniques incorporated in yoga reveals to be effective for reaching a more positive outlook on life.

Just coming off of her hour long yoga session of calming body awareness, meditation and follow through of a quick but yet relaxing shower,   Hallema Sharif then turns her mental clarity to her world of “Connecting Brands to Humanity.”  Hallema’s World www.hallemasworld.com begins with a new tactfully planned out day of helping clients distinguish their brand beyond the box, by sharing techniques that will allow them to strategically tailor programs to audiences important to their success.

Hallema Sharif’s Yoga Inspiration

Promoting  brands for humanity like BWDWO.com’s commitment to be innovative in making positive health advances for Black women using a variety of sport and athletic services as a main tool for social change; client-base diversity is also a paramount focus of her business. “I’m very passionate about helping the small business community, entrepreneurs, and start-up companies and am dedicated to helping them further grow their brand effectively” she says. Hallema also serves as the Executive Vice President Chief Communications Officer for Ultimaxx Health. She was originally contracted to provide PR services for their mission to develop innovative solutions to pressing public health problems, with a key emphasis on resolving the epidemic of prescription painkiller abuse and improving the general health and well-being of humanity“Naturally”. Due to her work ethic and diverse clientele, she was asked to join their corporate team within just a few months.

For  over 25 years of developing and executing marketing and public relations campaigns for leading corporations, Hallema’s World Owner, Hallema Sharif, created a business model  to embrace the challenges many small business owners face … And that is … struggling with establishing brand relevance and competing in the global marketplace. By tapping into the high demand of  marketing and  public relations services for small business who simply couldn’t afford the high cost she started “Pick My Brain for Your Brand©.” This program is tailored to help small business owners develop and execute awareness of their personal and/or business brand, as well as position themselves as thought leaders among select audiences.

The program provides services similar to those you will find from the bigger agencies, using her high profile client list, however minus the bigger cost…Your Read More Link Text

HIMPower-May2015-cover final

Join the HimPower Magazine Yearly Subscription And Help Black Women Do Workout Change The World! Learn why small and minority businesses are leading the way in global expansion, how one woman started a fitness revolution to reduce the number of African-American women with heart disease, diabetes, high blood pressure, obesity and much more! Go to www.pneupathforliving.com and be linked to subscribe or preview the May issue. While you’re there, download your FREE eBook. Its your GIFT and It their small way of saying Thank You! Blessings…and to God Be the Glory!

Also, join Our National “Change The World Faith Walks” and Learn How to Walk By Faith and Not by Sight! Read HimPower Magazine for More Information on the Upcoming Monthly Faith Walks in Your Area!  Learn More..
Our inspirational walks kicks off in Chicago Illinois and will “HimPower You” to ignite your marriage, appreciate your singleness, optimize your career, enjoy your past times, and utilize the BLESSINGS placed in you. Read More About Finances, Friendships and Health! You Will Stay Focused IN ALL OF YOUR LIFE’S GOALS! Learn More..
jasmine and crystal
Last week I had the pleasure to meet with Dr. Jasmine Zapata for an interview on African American female entrepreneurship and how I got started in running a national workout company for a locat newspaper in Madison Wisconsin called the Madison Times . Although the intention of the interview was focused on generating revenue to run BWDWO.com to continue to promote the benefits of health and fitness, our partnership for working together for serving the Madison, Wisconsin community was also a topic of discussion. Dr. Zapata, a wife, mother, writer and fulltime Pediatrician working at the U.W. Hospital, is also working with BWDW in leading a health and fitness workshop as well as running her own Gospel Fitness Class and Soft Ball League at her church, The Fountain of Life!

Jasmine Zapata: Tell me a little about yourself. What’s your background?

Crystal Adell: From childhood to my adult life, I have always had a passion for physical activities like snow skiing, scuba diving, running, exercising and dance, I received my personal training certification in 2004 and started Black Women DO Workout in 2009. I had been exercising for close to 20 years prior to taking the course which prompted me to get certified so that I could have a better understanding regarding the biomechanics and medical benefits of exercise.
JZ: Tell me a more about your business. How did it get started?
CA: After I got my personal training certification, I began trying to build up my clientele but when attempting to get African American female clients, I was often told jokingly that “Black women do not work out”. Frustrated by this negative rhetoric, I started a women-inspired grassroots fitness campaign on Facebook entitled “Black Women ‘Do’ Workout”.
My goal was to turn the negative phrase into a positive one. The social media following began to grow and I noticed that more and more women came to the page to proudly show the world that they too indeed work out and were more than willing to share the results of their hard work with others. Women became inspired by other women’s positive reinforcements and soon a sisterhood network began to grow in large numbers of women wanting to know more about health and fitness overall.
Your Read More Link Text
chicken lettuce

Try something green, lean and clean for change! We are counting down the days to summer! Will you be ready? http://blackwomendoworkout.com/60-days-until-summer-challenge/

Ingredients:

3 Tbs. extra-virgin olive oil, divided
* 1 cup frozen corn
* 1 pound chicken breast
* 2 – 3 chipotle peppers (depending on your love of heat)
* 3 Tbs. adobo sauce (that comes from the jar)
* 1/2 cup freshly chopped cilantro
* 1 lime
* 1/2 red bell pepper, diced
* 3 scallions, thinly sliced
* 1 head butter lettuce, rinsed and leaves separated
* coarse salt and freshly ground pepper

1 head Bibb, Romaine or iceberg lettuce, rinsed and pat dry

Sriracha hot sauce, for drizzling, optional

SEE Preparation:
Combine first 9 ingredients in a small bowl; stir with a whisk. Reserve 2 tablespoons oil mixture. Place remaining oil mixture in a large zip-top plastic bag. Add chicken breast halves; seal and marinate in refrigerator for 1 hour, turning occasionally. Remove chicken from bag, and discard marinade.

Heat a large nonstick grill pan over medium-high heat. Coat pan with cooking spray. Add chicken to pan; grill 12 minutes or until chicken is done, turning once. Let stand 5 minutes before thinly slicing. Divide chicken evenly among lettuce leaves; top each lettuce leaf with 2 tablespoons mint, 1 tablespoon sprouts, and about 1 teaspoon reserved oil mixture. Serve with lime wedges. Garnish with chopped peanuts, if desired.

Your Read More Link Text

Add to Cart

Would you like to join your BWDW Sisters in a fitness challenge that will keep you on track for a fitter lifestyle, lower your blood pressure and cholesterol, boost your immune system, and help you lose weight?

We all know that consuming the daily recommendation of fruits and vegetables can be a challenge. So, why not take the ‘Fresh Smoothies Challenge’ with us and work at reaching the goal to nourish your body with essential nutrients you get with our healthy shakes and juices!

Just a couple of servings of fruits and vegetables into each smoothie or juice will help you meet your body’s daily nutritional needs. Our guide is to help you start a journey that will allow FOOD TO BE YOUR MEDICINE! Follow all challenge guidelines correctly and you will win when you lose. So let’s get started!