Crystal Adell is the Creator and Founder of BWDWO.com
While there are more than just a few physical benefits of yoga, the benefit for how it helps a person manage stress, which has been known to have devastating effects on the body and mind, is typically the most sought after advantage. Most yoga sessions are comprised of breathing exercises, meditation, and assuming postures but for one woman in particular, the relaxation techniques incorporated in yoga reveals to be effective for reaching a more positive outlook on life.
Just coming off of her hour long yoga session of calming body awareness, meditation and follow through of a quick but yet relaxing shower, Hallema Sharif then turns her mental clarity to her world of “Connecting Brands to Humanity.” Hallema’s World www.hallemasworld.com begins with a new tactfully planned out day of helping clients distinguish their brand beyond the box, by sharing techniques that will allow them to strategically tailor programs to audiences important to their success.
Promoting brands for humanity likeBWDWO.com’scommitment to be innovative in making positive health advances for Black women using a variety of sport and athletic services as a main tool for social change; client-base diversity is also a paramount focus of her business. “I’m very passionate about helping the small business community, entrepreneurs, and start-up companies and am dedicated to helping them further grow their brand effectively” she says. Hallema also serves as the Executive Vice President Chief Communications Officer for Ultimaxx Health. She was originally contracted to provide PR services for their mission to develop innovative solutions to pressing public health problems, with a key emphasis on resolving the epidemic of prescription painkiller abuse and improving the general health and well-being of humanity“Naturally”. Due to her work ethic and diverse clientele, she was asked to join their corporate team within just a few months.
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Last week I had the pleasure to meet with Dr. Jasmine Zapata for an interview on African American female entrepreneurship and how I got started in running a national workout company for a locat newspaper in Madison Wisconsin called the Madison Times . Although the intention of the interview was focused on generating revenue to run BWDWO.com to continue to promote the benefits of health and fitness, our partnership for working together for serving the Madison, Wisconsin community was also a topic of discussion. Dr. Zapata, a wife, mother, writer and fulltime Pediatrician working at the U.W. Hospital, is also working with BWDW in leading a health and fitness workshop as well as running her own Gospel Fitness Class and Soft Ball League at her church, The Fountain of Life!
Jasmine Zapata: Tell me a little about yourself. What’s your background?
Crystal Adell: From childhood to my adult life, I have always had a passion for physical activities like snow skiing, scuba diving, running, exercising and dance, I received my personal training certification in 2004 and started Black Women DO Workout in 2009. I had been exercising for close to 20 years prior to taking the course which prompted me to get certified so that I could have a better understanding regarding the biomechanics and medical benefits of exercise.
JZ: Tell me a more about your business. How did it get started?
CA: After I got my personal training certification, I began trying to build up my clientele but when attempting to get African American female clients, I was often told jokingly that “Black women do not work out”. Frustrated by this negative rhetoric, I started a women-inspired grassroots fitness campaign on Facebook entitled “Black Women ‘Do’ Workout”.
My goal was to turn the negative phrase into a positive one. The social media following began to grow and I noticed that more and more women came to the page to proudly show the world that they too indeed work out and were more than willing to share the results of their hard work with others. Women became inspired by other women’s positive reinforcements and soon a sisterhood network began to grow in large numbers of women wanting to know more about health and fitness overall. Your Read More Link Text
3 Tbs. extra-virgin olive oil, divided * 1 cup frozen corn * 1 pound chicken breast * 2 – 3 chipotle peppers (depending on your love of heat) * 3 Tbs. adobo sauce (that comes from the jar) * 1/2 cup freshly chopped cilantro * 1 lime * 1/2 red bell pepper, diced * 3 scallions, thinly sliced * 1 head butter lettuce, rinsed and leaves separated * coarse salt and freshly ground pepper
1 head Bibb, Romaine or iceberg lettuce, rinsed and pat dry
Sriracha hot sauce, for drizzling, optional
Combine first 9 ingredients in a small bowl; stir with a whisk. Reserve 2 tablespoons oil mixture. Place remaining oil mixture in a large zip-top plastic bag. Add chicken breast halves; seal and marinate in refrigerator for 1 hour, turning occasionally. Remove chicken from bag, and discard marinade.
Heat a large nonstick grill pan over medium-high heat. Coat pan with cooking spray. Add chicken to pan; grill 12 minutes or until chicken is done, turning once. Let stand 5 minutes before thinly slicing. Divide chicken evenly among lettuce leaves; top each lettuce leaf with 2 tablespoons mint, 1 tablespoon sprouts, and about 1 teaspoon reserved oil mixture. Serve with lime wedges. Garnish with chopped peanuts, if desired.
Would you like to join your BWDW Sisters in a fitness challenge that will keep you on track for a fitter lifestyle, lower your blood pressure and cholesterol, boost your immune system, and help you lose weight?
We all know that consuming the daily recommendation of fruits and vegetables can be a challenge. So, why not take the ‘Fresh Smoothies Challenge’ with us and work at reaching the goal to nourish your body with essential nutrients you get with our healthy shakes and juices!
Just a couple of servings of fruits and vegetables into each smoothie or juice will help you meet your body’s daily nutritional needs. Our guide is to help you start a journey that will allow FOOD TO BE YOUR MEDICINE! Follow all challenge guidelines correctly and you will win when you lose. So let’s get started!